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2016 Mobile Ad Summit
Wednesday
, 
April
 
19
 at 
12:00pm
 
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Energy and Environmental Reform: Conservative Perspectives for the Trump Administration

Wednesday
, 
April
 
19
 at 
12:00pm
 
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Join us for a discussion of healthcare, technology, and disruption

The Trump Administration has started the process of unraveling a significant number of Obama-era regulations on energy and the environment—but what should the next move be? The time has come for the Oval Office, Congress and the states to enact a proactive, pro-market agenda that unleashes America's energy potential while carefully stewarding our environmental resources.


Please join us for a panel discussion with introductory comments by The American Conservative managing editor Robert VerBruggen on ways to liberate markets, create flexible and disciplined federal agencies and ignite innovation.

  

We'll discuss reining in the bureaucracy of the Environmental Protection Agency, fixing the Department of Energy's disastrous policy of picking technology "winners," and exploring the many ways that markets can deliver economic growth and better environmental outcomes without the heavy hand of government. 

Speakers


Featuring


Brent Fewell

Founder of Earth & Water Group and former Principal Deputy Assistant Administrator in the EPA Office of Water


Catrina Rorke

Senior Fellow at the R Street Institute


Katie Tubb

Policy Analyst at the Heritage Foundation's Thomas A. Roe Institute for Economic Policy Studies 


James P. Pinkerton

Columnist, Author and Political Activist


Robert VerBruggen

Managing Editor of The American Conservative 


Jim Presswood

President and Executive Director of Earth Stewardship Alliance (Moderator)



 

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Sponsors 

 About R Street

The R Street Institute is a non-profit, non-partisan, public policy research organization (“think tank”). Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, California (covering the West), Alabama (covering the South), and Ohio (covering the Midwest).   


About R Street

The R Street Institute is a non-profit, non-partisan, public policy research organization (“think tank”). Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, California (covering the West), Alabama (covering the South), and Ohio (covering the Midwest). 

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